Stephen Frandsen is a commercial director and documentary filmmaker who makes real people feel like stars, and stars feel like real people.

He came up in documentary—selected for Shoot Magazine’s New Director Showcase, a Cannes selection, a Webby, a Silver Addy, a Seattle International Film Festival premiere—and still makes them. That background is why the commercial work doesn’t feel like advertising.

His comedy for Booking.com with Kevin Garnett, A’ja Wilson, Anthony Davis, and Brooklyn Beckham has surpassed a billion views and taken two Shorty honors.

He has also spent years with people who aren’t famous: broadcast campaigns for P&G—Dawn, Charmin, Crest—and patient stories for Pfizer, Biogen and Orgovyx. A digital series he directed for Dawn had 12 million views in the first six months it ran, and grew the brand 10% in a year in a category it already dominated.

He shoots stills as well as motion. Based in the Utah; shoots everywhere.